Jobs In Canada
Marketing Executive Needed In Canada By Art Gallery of Ontario
Published on
Job details
- Location: 317 Dundas Street WestToronto, ONM5T 1G4
- Salary: 170,000 to 200,000 annually (To be negotiated) / 35 hours per week
- Terms of employment Permanent employment: Full time
- Start date: Starts as soon as possible
- Benefits: Health benefits, Long term benefits
- Vacancies 1
- Verified
Overview
Languages
English
Education
- Bachelor’s degree
- or equivalent experience
Experience
5 years or more
Work setting
- Urban area
- Willing to relocate
- Museum
- Cultural organization
- Gallery
Responsibilities:
A Marketing Executive is responsible for contributing to the company’s marketing efforts, driving sales, and achieving the organization’s marketing goals. They implement marketing strategies, develop promotional campaigns, and work to enhance brand awareness and market share.
Key Responsibilities:
- Marketing Strategy: Develop and implement strategic marketing plans aligned with company objectives.
- Campaign Management: Plan and execute marketing campaigns across various platforms and channels, ensuring effectiveness and ROI.
- Market Research: Conduct market research and competitor analysis to identify trends, consumer needs, and market opportunities.
- Brand Management: Maintain and enhance brand positioning, ensuring consistency across all marketing initiatives.
- Digital Marketing: Oversee digital marketing activities, including SEO, SEM, social media, email marketing, and content creation.
- Collaboration: Work with cross-functional teams, including sales, product development, and creative teams, to execute marketing plans.
- Lead Generation: Drive lead generation activities and customer acquisition strategies.
- Analysis and Reporting: Monitor, analyze, and report on the performance of marketing campaigns using various analytical tools.
- Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources.
- Relationship Building: Cultivate and maintain relationships with clients, partners, and stakeholders to drive business growth.
Requirements:
- Educational Background: A Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or relevant certifications can be advantageous.
- Experience: Prior experience in a marketing role, with a proven track record of successful marketing campaigns. Experience in digital marketing is highly desirable.
- Analytical Skills: Strong analytical and problem-solving skills, with the ability to interpret data and trends.
- Creativity: Creative thinking and innovative approach to marketing strategies and campaign development.
- Communication Skills: Excellent written and verbal communication skills to articulate ideas effectively.
- Leadership Qualities: Ability to lead marketing initiatives and work effectively in a team environment.
- Adaptability: Flexible and adaptable to changing market conditions and trends.
- Tech-Savvy: Proficiency in using marketing tools, analytics software, and digital platforms.
Tasks
- Hire, train, direct and motivate staff
- Manage contracts
- Plan and control budget and expenditures
- Train and supervise staff
- Develop, implement and evaluate communication strategies and programs
Supervision
- 5-10 people
- Staff in various areas of responsibility
Additional information
Security and safety
- Criminal record check
Work conditions and physical capabilities
- Attention to detail
- Fast-paced environment
- Large workload
- Tight deadlines
- Work under pressure
Personal suitability
- Dependability
- Efficient interpersonal skills
- Excellent oral communication
- Excellent written communication
- Flexibility
- Initiative
- Organized
- Reliability
Benefits
Health benefits
- Dental plan
- Disability benefits
- Health care plan
- Vision care benefits
Long term benefits
- Group insurance benefits
- Life insurance
- Maternity and parental benefits
- Other benefits
- Pension plan
- Registered Retirement Savings Plan (RRSP)
Who can apply to this job?
Only apply to this job if:
- You are a Canadian citizen, a permanent or a temporary resident of Canada.
- You have a valid Canadian work permit.
If you are not authorized to work in Canada, do not apply. The employer will not respond to your application.
How to apply
Online:
https://caldwell.thriveapp.ly/job/1066
Include this reference number in your application
1066
How-to-apply instructions
Here is what you must include in your application:
- Job reference number
- Cover letter
Advertised until
2023-12-14
Here are some frequently asked questions to help you gain a better understanding of this Marketing executive:
- What are the essential skills for a successful marketing executive? A successful marketing executive possesses a blend of creativity, strategic thinking, analytical abilities, communication prowess, adaptability to technological changes, leadership skills, and a deep understanding of consumer behavior and market trends.
- How can I stay updated with the latest marketing trends? To stay abreast of current marketing trends, make use of resources like industry publications, attend conferences, participate in webinars, follow influential marketing blogs and personalities on social media, and join professional networks or associations. Continuous learning and networking are key.
- What strategies can I employ to enhance customer engagement? Customer engagement can be improved through personalized communication, leveraging social media platforms, creating valuable and relevant content, implementing loyalty programs, actively seeking and responding to customer feedback, and ensuring a seamless customer experience across all touchpoints.
- How do I measure the effectiveness of marketing campaigns? Utilize key performance indicators (KPIs) such as conversion rates, ROI (Return on Investment), click-through rates, customer acquisition costs, and customer lifetime value. Additionally, leverage analytics tools like Google Analytics, social media insights, and CRM platforms to track and analyze campaign performance.
- What role does data play in modern marketing? Data is crucial in modern marketing as it helps in understanding consumer behavior, preferences, and patterns. It enables targeted marketing campaigns, personalized messaging, and better decision-making. Utilize data analytics tools to derive insights and make informed marketing decisions.
- How can I effectively manage a marketing team? Effective management involves setting clear goals, fostering open communication, providing resources and support, encouraging collaboration, recognizing achievements, offering professional development opportunities, and leading by example. A cohesive team culture is essential for success.
- What are the emerging marketing technologies to watch out for? Keep an eye on AI-powered marketing tools, marketing automation platforms, AR (Augmented Reality) and VR (Virtual Reality) applications, voice search optimization, and advancements in data analytics and personalization technologies. Integrating these into your strategy can give you a competitive edge.
- How do I handle a crisis or negative publicity in the digital space? Transparency, swift communication, taking responsibility, and having a well-prepared crisis management plan are essential. Address concerns openly, rectify mistakes promptly, and demonstrate a commitment to resolving issues. Engage with affected parties respectfully and seek to rebuild trust.
- What are the ethical considerations in modern marketing? Ethical marketing involves respecting consumer privacy, providing truthful and accurate information, avoiding deceptive practices, being socially responsible, and considering the societal impact of marketing campaigns. Upholding ethical standards is critical for long-term brand reputation.
- How can I demonstrate the ROI of marketing efforts to the C-suite? Tie marketing initiatives directly to business objectives such as revenue growth, customer acquisition, market share, and brand awareness. Present data-driven reports showcasing the correlation between marketing activities and tangible business outcomes.
